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In Colorado
303.750.1950
Toll Free
877.800.6471
Copyright © 1999-2007
First Resource, Inc.
All rights reserved.
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Midyet.com, LLC
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Customer Insight Suite
(Mine actionable customer
perceptions to power better decisions) In order to
excel with a customer-centric business model, it’s important to have the
tools in place to listen to your customers. Customers come in many flavors,
including new, old, large, small, would be, and those who currently
patronize your competitors. The key is to efficiently mine insightful,
actionable customer perceptions, without getting bogged down in trivia.
First Resource has created a mix of customer insight tools, feeding into
one analysis engine to provide the knowledge base to power product marketing
decisions.
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Applications
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Provides ongoing customer insight |
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Deliver decision support for new
product or market initiatives |
| Seek improved sales “win rates” |
Benefits
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Get the power of several research
techniques bundled together |
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Analysis is geared toward decision
support |
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Combines the right mix of
existing insight tools to optimize results |
Features
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Leverages data and insights you
currently have |
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Scalable to your needs and the
gravity of the decisions being considered
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| Situations |
Solutions |
| •Your company is losing too many
sales. You're expending considerable time and energy, and getting to
the client's short list, but you aren't winning as many deals as you
should. |
Win-Loss Analysis
First Resource conducts professional, tactful interviews with
decision-makers at prospect companies to discover your hidden
weaknesses and provide a roadmap for future success. |
•You want to increase valuable
repeat business by maximizing your customer satisfaction levels.
•You want to ensure that each functional area of your business is
meeting your goals for customer satisfaction. |
Customer Satisfaction Assessment
First Resource uses both quantitative and qualitative measures to
find out what your customers think about your company. Intelligent
survey design makes the process easy for respondents. |
•You're on a fast-track product
roll-out schedule and you need immediate feedback on issues such as
design, usability or functionality.
•Your distributors want some market validation before agreeing to
carry a new product. |
Customer Panel Program
First Resource interviews a sample of your current customers to
provide fast feedback. We design and perform the research, then
analyze the results and help you translate the findings into
profitable decisions. |
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