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In Colorado
303.750.1950
Toll Free
877.800.6471
Copyright © 1999-2007
First Resource, Inc.
All rights reserved.
Site management by
Midyet.com, LLC
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Market Scope
(Investigate new markets for existing products
and services) Use
First Resource to scope out potential new markets for your existing products
and services. We validate the need for your offering, and analyze the
attractiveness of various markets based on their size and growth potential.
We also explore competitive and substitute solutions, and examine relevant
industry trends. Our objective perspective allows us to uncover the true
realities of the marketplace, so you get an accurate basis for your
strategic sales and marketing decisions.
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Applications
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Investigating new markets for existing products
and services |
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Validating internal assumptions about potential
secondary markets |
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Providing guidance for marketing budgets, based
on market realities |
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Reassuring investors that revenue projections
are based on market realities |
Benefits
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Provides independent verification of the market
assumptions in your business plan or business case |
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Enables early "tweaking" of the
go-to-market strategy if it does not appear that market
acceptance will meet expectations |
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Uncovers unknown or potential competitors, and
substitutes that will affect the success of the offering |
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Gauges the reaction of critical third parties
such as channel members, trade press and industry analysts |
Features
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Quantitative measurements of market size, growth
and segmentation |
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Qualitative understanding of market drivers and
propensity and urgency to purchase |
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Diffusion of innovation analysis, to estimate
how quickly the product can move from early adopters to greater
market penetration
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