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In Colorado
303.750.1950
Toll Free
877.800.6471
Copyright © 1999-2007
First Resource, Inc.
All rights reserved.
Site management by
Midyet.com, LLC
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Product Scope
(Investigate markets for
new products
and services)
Use First Resource to scope out the size, growth and quality of potential
markets for your new product or service - determining market attractiveness,
pricing, competitive environment and relevant trends. Our objective
perspective allows us to uncover the true realities of the marketplace, so
you get an accurate basis for your strategic sales and marketing decisions.
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Applications
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Investigating markets for new products and
services |
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Validating internal assumptions about potential
markets |
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Providing guidance for marketing budgets, based
on market realities |
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Reassuring investors that revenue projections
are based on market realities |
Benefits
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Provides independent verification of the market
assumptions in your business plan or business case |
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Enables early "tweaking" of the
go-to-market strategy if it does not appear that market
acceptance will meet expectations |
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Uncovers unknown or potential competitors, and
substitutes that will affect the success of your offering |
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Gauges the reaction of critical third parties
such as channel members, trade press and industry analysts |
Features
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Quantitative measurements of market size, growth
and segmentation |
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Qualitative understanding of market drivers and
propensity and urgency to purchase |
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Diffusion of innovation analysis, to estimate
how quickly the product can move from early adopters to greater
market penetration
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